As humans we are always drawn to pictures, which is why our eyes are drawn to enormous highway billboards, magazine covers, or watching TV or surfing the internet. Despite the fact that we are constantly bombarded with information, we can only remember a small portion of it. We rarely recall the advertisements that appear on our social media profiles. Engaging graphics are essential for distinguishing out in crowded social media feeds, so keep an eye on trend lists like this and determine whether your brand's design and format need to be updated. If you want to stand out, you'll need to produce visuals that are both original and interesting that catches the reader's eye, and communicates to the rest of the world that this is a fantastic share or piece of content.
The world is a visual experience. What matters is, do you have the right design knowledge to create visuals that effectively express your message while also compelling consumers to stop scrolling and look. The social media posts you make as a business owner or promoter should be engaging enough to leave a lasting impression and UAE graphic design services help you in standing out from the rest.
Some of the graphic design trends used are given below:
- Set your Goal
You must have a goal in mind before you begin developing social media graphics material. The social media content designs should be based on your purpose and should eloquently and aesthetically communicate your message.
Consider the following questions: What is the rationale or purpose for the social media post? Would it assist in increasing website traffic? Will it, on the other hand, serve to boost engagement?
When you're questioning yourself, it's equally important to keep your target audience in mind. Know your audience properly. You should also conduct detailed research on your competitors' social media marketing endeavours during this goal-setting period.
- Right Colour Usage
In any graphic design, colour is essential. Apart from triggering a memory, it helps to set a mood or create an atmosphere. Remember that each colour has its own meaning and psychology, so make sure that the colour scheme in your design corresponds to the brand you're promoting and the target demographic. Hue or shade is important in graphic design because it can alter the perception and emotion of the viewer.
The colours you choose for your social media graphic design should correspond to the aim you set out to achieve. Two to three primary colours should be used in your colour scheme, and you should choose colours that match your business concept. Avoid using colours that are too bright or uncomfortable to look at. Once you've decided on a colour scheme, make an effort to stick to it in all of your social media posts.
- Pragmatic Creativity
The common thread running through graphic design trends in 2022 is creative pragmatism. We'll see vibrant, expressive design that's also deliberate and intentional. 2022 is for "creative pragmatism". The term "creative pragmatism" combines two opposed ideas: creativity and pragmatism.
Creativity piques the imagination, and it entails being fearless, outspoken, and inspiring. Meanwhile, pragmatism refers to being practical rather than theoretically minded. The Great Resignation has resulted from the uncertainty, as well as the pandemic's doom and gloom emotions. Employees have reached a breaking point, forcing them to reconsider their professional and personal ambitions. Creativities, like the rest of the workforce, are looking for meaning and purpose at work.
- Powerful Text
The use of text in a social media graphic design is critical for spreading your message. Overcrowding the design with too much text, on the other hand, is not a good idea. An image with too many words on it will appear cluttered, and the intended audience will be overwhelmed. The design's text should be readable, and the font size and colour should be appropriate for mobile phone users. For writing on a dark background, a light-coloured font would be ideal.
- Typography Usage
Typography is an art form in and of itself; but, selecting the appropriate typeface to complement the images can be difficult. Font chosen should reflect your brand's personality. The audience would be distracted by too many fonts, and the intended message would be lost. Typography, like colour, can help communicate tone, mood, or emotion. When generating social media content, make sure your message is readable regardless of the fonts you employ.
- Good Contrast
In a picture, negative space or white space helps to make a design stand out. Color is the simplest way to add contrast to a design, and it's also the most pleasant. Text sizes with high contrast can also help make the graphics stand out. When inserting text in a dark-coloured font, always use a light-coloured backdrop, and vice versa. Bold and bright colours for the background are preferred.
- Brand Identity
Any company's brand identification is crucial. After 7 times seeing or hearing about your brand, most people will recognise it. This means that employing the same aspects in social media graphic designs, such as the logo, colours, and typefaces, is critical. Every image you create should feature your logo. If the branding is removed from the content, the goal is missed. It's important to remember that subtle branding would suffice to inform the audience of the source of the communication.
- Right Social Platform
Every social media site is unique, and each one offers its own set of benefits. Facebook, for example, is a good platform for promotions and blogging; Instagram is great for lifestyle photographs; Twitter is great for an engaged audience; Pinterest is ideal for those looking for new products and ideas; and LinkedIn is great for business and networking. Once you've chosen a platform, keep in mind that you'll need to scale design images to meet the platform's dimensions.
- Maintain Consistency
For consumers to feel connected to your brand, social media content should be consistent all time. Avoid haphazard and haphazardly designed designs and contents. If the messaging in the designs are consistent and obvious, the target audience will be more familiar with your brand. By being consistent in your social media graphic design strategy, you will be able to communicate your message to your audience and establish a strong brand identity. You may always develop templates for multiple campaigns, discounts, and announcements to ensure consistency.
Knowing about graphic design ideas isn't enough; you'll need to put them into practice while creating social media posts. The aforementioned pointers will undoubtedly assist you in creating more targeted and appealing graphic designs. Don't expect miracles to happen overnight. The audience must be given time to comprehend your brand and message. Consistency in visual design, on the other hand, will ensure your brand's long-term success.
To summarise, the choices for graphic design are endless, and there are numerous providers from which to select. Collaboration with the proper graphic designer, frees up time and resources, so you can focus on what matters most. PentaCode is a graphic design company in Dubai creating endless graphics. Our eye-catching designs are seen by millions of people around the world and have successfully delivered critical messages. Logos, banners, movies, animations, website designs, illustrations, and much more have all been made by us. We maintain effective communication, adhering to all of our deadlines; so you never have to worry about missing yours.
