All social media profiles may seem easy and manageable. But is it really so? Social media is a great platform to generate your ideas and thoughts creatively on a global range, but it comes with a little effort on the go. It is not a complicated task to manage, but social media management must be done efficiently and smartly. Social media management can be considered as a creative process of planning, structuring, creating and analysing social media content for social media audiences to enjoy and utilize for various knowledge as well as educational purposes. It also includes the regular check of social media profiles, online conversations, measuring the performance of social media and working with social media influencers.
The commercial world is being fully dependent on social media marketing as every brand or company that plans to promote their products across a larger audience will definitely rely on different social media. Here is where the planning and detailing of content comes in as it plays the most important role while marketing any product or brand, especially if that product is a new one and requires recognition among the customers. Such social media management has a direct connection with SEO linked services for which the best SEO services in UAE offers you with detailed elevation of SEO marketing that will definitely increase your search results. Even the best SEO agency in Dubai also promotes quality content and optimised search results for your websites, no matter whatever your audience's reach is at the moment.
What is a social media management tool?
This is simply a software application program which is effectively used for monitoring and managing social media channels that facilitates a company’s or brand’s reach to different social media across a larger audience platform. A social media management tool will work towards audience engagement, social media monitoring, social media integration, content scheduling, easy marketing and report generation. These play a significant role in maintaining the social media marketing strategy with consistency and authenticity.
Shall we have a look at the top 10 social media management tools for 2022?
- eClincher
It is a cloud-based social media management tool which allows users to manage social media profiles in one particular place and also promotes business management through social media accounts. The sole base here is innovative marketing strategies which cannot be denied. The company is located in California with a good amount of employees. It also offers live 24/7 chat offering and eClincher is considered to be a great choice when it comes to scaling large accounts that have multiple brands or multiple locations.
It holds its position with platforms like YouTube, Facebook, Facebook Messenger, Twitter, Linkedln, Tiktok, Google My Business and Pinterest.
- Falcon.io
It is a cloud-based social media marketing tool that mainly works toward audience engagement, content publishing, customer data management and social media listening. This tool is very versatile in performance and also has a social inbox feature for social monitoring. It also gives a content calendar to its users which successfully provides the users with an opportunity to create, form and schedule content. It also promotes the creation of pages effectively and offers support through online guides and tutorials.
It holds its position with platforms like Facebook, Facebook Messenger, Linkedln, YouTube, Instagram and Twitter.
- Hootsuite
It is the most written about social media platform and has been on the market for a decent amount of time now. It allows for scheduling that is bulk and is well recognized for content formation, organization, monitoring and content scheduling. They also have an academy named Hootsuite Academy that gives deep insights into social media marketing and also provides certifications once you have reached a required skill set in social media marketing. It provides you with the opportunity to upload several posts at once.
It holds its position with platforms like Facebook, Twitter, Instagram, Youtube, Linkedln and Pinterest.
- Sprout Social
This social media tool is simple and user-friendly. It offers monitoring, management of teams and scheduling posts along with the offering of all the basics similar to any customized features. This social media management tool can also be enjoyed by those interested in employee advocacy. It also promotes individual statistics for the posts at an individual level. It also has the presence of a social inbox tool which is excellent for communication with the audience and also has social monitoring as well as a keyword search feature. In the case of medium-sized businesses, it allows post approvals for digital agencies.
It holds its position with platforms like Facebook, Instagram, Twitter, YouTube, Pinterest and Linkedln.
- Agorapulse
It offers a competitor analysis and enables Facebook posts with the purpose of attracting the audience. It lacks an influencer feature because of which you might not be able to follow your desired industry leaders. It provides you with a visual calendar to track down your content planning and structuring well. It also provides social inbox, analytics, scheduling and collaboration with teams. This social media management tool also has a good amount of niche users which shows its popularity among the tools available in the social media marketing field today.
It holds its position with platforms like Facebook, Instagram, YouTube, Linkedln and Twitter.
- SocialPilot
Fully aimed at working with digital agencies and medium-sized businesses, this social media management tool is a fully integrated one for the management of multiple accounts. It has a full social inbox feature that allows the tool to engage well with your audience and it also enables the process of auto posting. It also provides a social monitoring feature, especially useful in remote environments. It does not provide an influencer search feature. If you are in search of a tool that offers workflow creation along with permission settings and collaboration tools, then this tool is a great catch for you.
It holds its position with platforms like Facebook, Google My Business, Twitter, Linkedln, YouTube, Instagram and Pinterest.
- Loomly
This tool is not a fully integrated one like other social media tools, but is a great choice for the purpose of content formation and branding. It does not have listening and monitoring features as its main central focus is on the creation and formation of content. It offers you with a visual calendar as well as content suggestion feature which allows the curating strategy to be carried out well by social media managers. It also lacks a social inbox and also an influencer search option. This social media management tool might become a good source for small business and budding entrepreneurs. This tool offers the benefits of social monitoring and client management features in a proper manner to the user.
It holds its position with platforms like Facebook, Twitter, Tiktok, Google My Business, YouTube, Linkedln, Pinterest and Instagram.
- Buffer
It is a streamlined social media management tool which is easy to use and also offers to publish social media posts with good features as well as audience engagement features too. It has been a trustworthy tool by many agencies and businesses when it comes to attracting more optimum results for social media marketing. It allows users to utilize a social inbox as it is connected to a product which is known as Reply. It lacks an influencer search, but it provides users with an opportunity to create a user workflow. It is an excellent choice when it comes to managing content planning with great ease and simplicity.
It holds its position with platforms like Facebook, Instagram, Linkedln, Twitter, Pinterest, and Instagram Stories.
- Later
It initially originated as a social media posting tool mainly for Instagram, but it provided the strategies for planning content for the Instagram feed. It is best used when the user is in search of a visual calendar that incorporates most of the social media channels available today. Since this tool is mainly focused on Instagram, you might want to switch to another social media management tool if you are willing to focus on Facebook or other social media posting sites. There is an absence of a social inbox, but there is a presence of an analytics feature so that you can effectively optimize your content planning process.
It holds its position with platforms like Instagram, Pinterest, Twitter and Facebook.
- Sendible
It is best used when it comes to targeting digital agencies that aim for an end-to-end solution, especially including a CRM. There is an absence of an influencer search, but it enables users to interact with influencers very well as it has a CRM system attached to it. This social media management tool also has the presence of auto posting and allows the content to be repurposed by social media managers. Its social listening and inbox provide the users with an opportunity to check the keywords promptly.
It holds its position with platforms like Facebook, Google My Business. Pinterest, Instagram, Linkedin and Twitter.
By now you might have got a clear understanding of the top 10 social media management tools for 2022 and why they are considered as the top ones. The PPC marketing Dubai also promises the best methods of practice to optimize the search results across different social media platforms for a larger audience. Always remember that all of these social media management tools work towards exquisite content creation and audience engagement optimization as all the social media themselves are made to attract more customers and more brand marketing strategies.
